Development of our new corporate identity.
We celebrated our 15th Anniversary.
Molfix diapers launched into the market as Hayat is added to our principals. Sales department evolves into a ‘Channel Focused’ unit. Birth of the Key Accounts Department.
Built new best-in-class warehousing facilities in Soba Industrial Area. Borges added to the portfolio. Oriflame is launched into the UAE market, based in Dubai.
Lorenz added to the portfolio. The HR function evolves into an independent HR Department.
Launch of our first website.
Cosmam launches Oriflame in the Saudi Arabian market. Management Restructured to allow for growth. Implemention of state of the art Enterprise Resource Planning solution (ERP).
Unibrands Limited was established. Mars brand launched. Warehouse upgraded to cater to products requiring chilling and freezing.
Chupa chups added to our brand portfolio. Establishment of the collections department. Sales team restructured around individual brands.
Established a merchandising task force to support product display in the market. Cosmam Limited established to handle the Oriflame cosmetics business as an independent entity.
We started from humble beginnings with a long term strategy of: recruiting fresh graduates and young talent marketing driven operation with brand focused sales create a culture of continuous improvement through training and innovation Kent and Kellogg’s brands served as our launching pad.